During enrollment season, the New Media Arts program at Kapiʻolani Community College needed clear and engaging visuals to help prospective students understand their academic options. The challenge was to communicate multiple program pathways in a way that felt cohesive, accessible, and visually compelling on Instagram.
I developed the Pathways Campaign, an Instagram series highlighting the four New Media Arts tracks: Graphic Design, Web Design, Animation, and Motion Design. Each pathway was assigned a distinct color and represented through flowing visual lines to symbolize growth and direction. The system allowed prospective students to quickly identify their area of interest while presenting the program as structured, dynamic, and future-focused.
Client: New Mebda Arts Program
Project: Social Media Campiagn
Software: Illustrator
Creative pathways are visualized as flowing lines that guide the viewer forward. Each path represents a different discipline, showing how ideas can branch but still stay connected.
Abstract movement reflects the creative process as fluid and evolving. The design emphasizes exploration, showing how different paths can intertwine and lead to new outcomes.
Structured pathways highlight clear direction and growth within each program. The layout reinforces the idea that every choice moves you toward a creative future.
